Analytics
First-party product analytics. Nothing leaves this instance.
Analytics is not installed for
Install first-party analytics, session recordings, feature flags, and surveys for this organization. Data is sealed with this instance's key and never sent to a third party.
Ask an organization owner or admin to install Analytics.
No analytics project yet
A project holds one site or app: its write key, events, recordings, flags, and surveys.
Ask an organization owner or admin to create a project.
Waiting for the first event
This card goes away once data arrives. Press Refresh after installing.Paste this before </head> on every page you want to measure:
Traffic
Channels
Sessions by first touchNew and returning
Returning: seen in the previous periodWhen visitors come
Pageviews by weekday and hour, your timePages per session
Session length
Page engagement
Median time, average scrollWeb vitals
75th percentile of real visitsA goal counts the visitors who did one event or action. Its rate is converting visitors over all visitors in the range.
No conversion goals yet
A goal is any event that means a visit worked: a click on the signup button, a submitted form, a view of the thank-you page. Each goal gets a conversion rate, a trend, and a breakdown by channel and landing page.
Converting visitors
By channel
Converting sessions and the share of sessions that convertedBy landing page
First page of the sessionGoals
| Goal | Event | Conversions | Rate | Updated | Edit |
|---|
Funnels
Query
Result
| Insight | Type | Updated | By | Edit |
|---|
No saved insights yet
Build a query and press “Save insight”.
An action names an autocaptured element or page by URL, text, or selector, so it can be used anywhere an event can.
| Action | Matches | Updated | Edit |
|---|
No actions yet
Annotations mark a moment (a release, a campaign) on every time chart.
| Date | Note | By | Edit |
|---|
No annotations yet
| Event | Person | URL or screen | Time | Details |
|---|
No events match in this range
| Person | Properties | First seen | Last seen | Events |
|---|
No people match
| Type | Key | Properties | First seen | Last seen |
|---|
No groups yet
Call analytics.group(type, key, properties) to create one.
A cohort is a reusable set of people: a pasted list, or everyone matching conditions.
| Cohort | Kind | Definition | Updated | Edit |
|---|
No cohorts yet
When they are on, each visit is recorded so you can watch the visitor's mouse, clicks, scrolling and the pages they viewed. Typed text is always masked.
| Visitor | Started | Duration | Active | Pages | Clicks | Keys | Errors | Device |
|---|
No recordings match
Marks on the timeline are clicks, page changes, and errors; hatched stretches are inactivity. Typed text is always masked.
Pages viewed
Events in this session
Summary
Flags are evaluated on this instance; the SDK fetches them with /_/decide.
| Flag | Type | Release | Updated | Active | Edit |
|---|
No feature flags yet
An experiment compares the variants of a multivariate flag against one goal.
| Experiment | Flag | Goal | Status | Edit |
|---|
No experiments yet
Surveys are shown by the SDK to visitors who match the targeting.
| Survey | Questions | Targeting | Updated | Active | Edit |
|---|
No surveys yet
| Error | Events | Users | Sessions | First seen | Last seen |
|---|
No uncaught exceptions in this range
Install
Browser snippet
From a server or script
Usage
Quotas reset at 00:00 UTCData
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